With today’s news of the loss of Steve Jobs (and I find it hard to acknowledge this of a man only two years older than me) I can’t help but think that the world will be a less rich place without him. As a king of the technology age it is perhaps appropriate that the social media world is being swamped by feeds and posts about this. Steve Jobs didn’t personally invent the iPhone, iPad or Mac Book but what he achieved was the embodiment of the brand that brought us these tools. In our business lives there are many lessons we can learn from the way in which Steve Jobs delivered the keynote on these products. His legacy will be what he has delivered for Apple and he will be greatly missed.